Our Brand Values

The Pen Pyramid

Launched in 2021, these are our refreshed brand values, which our colleagues helped to develop, define the way we act and behave every day in order to meet our customers’ needs.

At Pen, we believe there must be a solution to every problem, and it’s our mission to give our customers a competitive advantage.

IDEAS
Starting with ideas, we find smart ways to make the most of opportunities

• Leveraging expertise and technology to create solutions
• Bringing new products and services to market
• Solving broker, carrier, coverholder and insured pain points

AGILITY
We are responsive people, empowered to make decisions

• Meeting Pen service standards
• Adapting products and processes quickly
• Being flexible in how we address challenges

CONNECTING
We work together to offer joined up solutions

• Being accessible to other teams
• Collaborating on initiatives across the business
• Being proactive about cross-selling opportunities

FULFILMENT
We deliver products, services, processes & infrastructure that provide a competitive advantage

• Satisfying needs of all stakeholders
• Executing work with attention to detail
• Providing a consistent customer experience

SOLVING 
We focus on building our reputation as long-term partners

• Developing sustainable business practices
• Progressing our expertise, skills, and technology
• Creating solutions for the future